For Educators

 Art-Write: The Writing Guide for Visual Artists is a recommended course book/in the libraries of:

Pratt Institute, Brooklyn NY

University of California, Santa Cruz

Pacific Northwest College of Art, Oregon

University of Alaska, Fairbanks

MassArt, Boston

Emily Carr University of Art+Design, Vancouver Canada

Indiana University, Bloomington

Philadelphia University, Pennsylvania

University of Oregon

Oregon State University

Minneapolis College of Art and Design (MCAD)

Cornish College of the Arts, Seattle, WA

Missouri State University

Auburn University, Alabama

University of New Orleans, Louisiana

University of Louisville, Kentucky

Georgia College, Georgia

University of Houston, Texas

University of Hawaii at Manoa

Vancouver Island University, BC

University of Sunderland, UK

Australian National University

Accademia Ligustica di Belle Arti, Genova, IT

(this is not a complete list)

Booksellers – Order through Ingram Content Group

ART-WRITE: The Writing Guide for Visual Artists, crafting effective artist statements and promotional materials

by Vicki Krohn Amorose.

  • ISBN-10: 1937303128
  • ISBN-13: 978-1937303129

Luminare Press
Pub Date: Feb 2013
126 pages, Paperback
Price: $9.95 Print, $5.99 eBook

Original Press Release:

The Surprising Skill Needed by Today’s Working Artist:
A New Book Teaches Writing for Self-Promotion

(Eugene, Oregon Feb 1, 2013) Visual artists can now revive their artist statements with the help of a new and much-needed career resource. Vicki Krohn Amorose writes with the sensibility of an artist and the practicality of a copywriter in her first book, ART-WRITE: The Writing Guide for Visual Artists, crafting effective artist statements and promotional materials.

ART-WRITE underscores the importance of writing skills in our current media and communication environment. From blogs to museum catalogues, writing is the primary tool to connect the viewer to the artwork, and the necessary link to confident self-promotion, connection and opportunity in the arts.

The book provides step-by-step instruction to write an effective artist statement, and explains how to build on that foundation to write copy for websites, applications for funding, cover letters and more. ART-WRITE provides prompts and exercises, excellent examples and plenty of encouragement.

“Writing about your own artwork is not easy,” says author Vicki Krohn Amorose. “As both a writer and an artist, I understand the dilemma. If an artist doesn’t know how to describe their art, they miss opportunities. I wrote ART-WRITE because I believe in the power of words to enhance a visual statement, and I wanted to help inform this need in arts education.”

About the author: Vicki Krohn Amorose is an artist and writer. Her background as an educational media writer, advertising copywriter, art instructor, museum docent, and gallery manager has prepared her to synthesize the ART-WRITE viewpoint. She lives in Eugene, Oregon.



Transcript of Interview with Alyson B. Stanfield, ArtBiz Coach


One-Sheet Promo



Art-Write: The Writing Guide for Visual Artists has a single intention: To teach artists how to write about their own artwork. This concise and current career resource is filled with achievable advice on how to write for promotion and sales, and develop a professional artist statement. Opportunities in the art world often begin with the artist’s own writing, for exhibitions, funding, websites, and inquiry letters. Art-Write offers clear direction to artists who want to enhance their visual work with effective language, with prompts and exercises to ease the process. Author Vicki Krohn Amorose combines the sensibility of an artist with the practicality of a copywriter, offering an understanding of her readers along with generous wit and encouragement.